ULTIMA - ULTIMATE NUTRITION FOR ULTIMATE HEALTH

ultima™ is a complete and well balanced high nutrition food. Its new formula has been developed by Affinity’s expert Veterinaries to offer the latest advances in nutrition for your pet.

ultima™ provides only high quality ingredients such as the fresh meat and rice, that's why it is mouth watering and digestible. Also, ultima™ does not have or use colouring substances or preservatives.

By feeding ultima™ to your pet you will help him to maintain an optimum health for all his life.

ULTIMA HELPS REINFORCE HIS DEFENCES

The new ultima™ formula includes fibres with a prebiotic effect which nourish the intestinal cells and favours the development of beneficial intestinal bacteria. In this way, they help to maintain your pet's intestinal health and well-being.

Antioxidants (vitamins and minerals) in ultima™ protect cells from oxidation and from the damaging effects of free radicals, helping to delay cellular senescence. Thus ultima™ contributes to the reinforcement of his organism defences.

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Antioxidants In certain stressful situations for the organism there can be an excess of production of free radicals. The end result is the aging of cells and of the organism. The body has mechanisms to decrease the presence of these radicals, but they might not be enough in stress situations. This is why in these situations the contribution of antioxidants within his diet, such as vitamins E and C, is a key factor. These antioxidants neutralize the harmful effect of the free radicals and they help to keep the correct balance and working of cells. This is of special importance in the case of the immune system cells which will remain in optimum condition, thus providing an efficient answer in case of external aggressions or infections. In this way the antioxidants help reinforce the defences of your pet.

Fibres with prebiotic effect nourish intestinal cells and favour the development
of beneficial intestinal bacteria. Thus, they help to maintain your pet's intestinal health and well being.

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Fermentation These fibres are not digested; they are fermented and used by the animal's intestinal bacteria. The natural fermentation of these fibres in the large intestine (colon) benefits the development of the beneficial intestinal bacteria and limits the growth of potentially harmful bacteria, achieving in this way a positive equilibrium which favours your pet's health. Reduction of intestinal bacteria Prebiotics also help to form smaller and more compact faeces and to reduce the formation of the elements responsible for bad smells. These positive effects also contribute to maintaining the intestinal health and the well-being of your pet.

The essential fat acids Omega 3 contained in ultima™ favour the correct development and function of brain and eyesight. These are essential because they cannot be created by the animal himself, that’s why they must be provided by the diet for a correct physiological working of the organism.

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Essential Omega 3 fat acids Other fundamental components in our new ultima™ formula are the essential long chain Omega 3 fat acids which come from fish (natural supply of omega-3 fat acids). The two Omega-3 fat acids EPA and DHA contributed by ultima™ are the main component of the cerebral cortex and the retina in mammals so its daily contribution by the diet is important to benefit the correct development and working of brain and sight.